Ideation For Deutsche Bank

The totem that makes your dreams come true

Ideation and design of a digital product.

THE CHALLENGE

How could we create a new way of saving connecting the digital and analog world to attract the new generations?

THE SOLUTION

"The Reminder" is a wood puppet associated with a bank account accessed via NFC. The user puts into the holder a photo or image of his dream and places it in a visible place. To support the goal, the account titular or any other person can make a donation just bringing its mobile phone close to the little totem. The objective of this product is calling to action for own-initiative savings and fundraising (crowdfunding). This project was designed for Deutsche Bank and won the second award worldwide.

IDEATION

We face one of the biggest challenges in the industry through the creation of a new digital product that offers a memorable experience. Would you like to know more Creation projects?

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