Ideation For Deutsche Bank
The totem that makes your dreams come true
Ideation and design of a digital product.
How could we create a new way of saving connecting the digital and analog world to attract the new generations?
"The Reminder" is a wood puppet associated with a bank account accessed via NFC. The user puts into the holder a photo or image of his dream and places it in a visible place. To support the goal, the account titular or any other person can make a donation just bringing its mobile phone close to the little totem. The objective of this product is calling to action for own-initiative savings and fundraising (crowdfunding). This project was designed for Deutsche Bank and won the second award worldwide.
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