How could we understand the needs of a group of Asisa customers to generate new value propositions?
After quantitative research cross-checked with qualitative interviews, we reached two main opportunities: on the one hand, the product can be made more comprehensible and, on the other, we can find a new way of relating. To this end, two solutions, each one focused on solving one of the differentiated aspects, were prototyped. The objective was testing them both internally and with different stakeholders.
Following an Asisa customer analysis at a qualitative and quantitative level, we went ahead with the co-creation sessions wherein some powerful ideas came up and helped us to prototype new services and products. Would you like to know more Creation projects?