How could we encourage the Marketing team to generate creative ideas based on their customer's needs?
We made a formation where we introduce the philosophy of Design Thinking, so that, through Ambar challenges, they could listen and understand the needs of their users. The purpose was generating new ideas that could evolve into concepts that drive attraction and engagement.
The dynamics boosted the generation of initial concepts focused on the client for a posterior deployment in the Marketing Plan. Would you like to know more about Empowerment?