How could we introduce Fersa workers to Design Thinking culture to create ideas that help reinvent their customer experience?
On the basis of the challenges identified by Fersa, we started a training program in innovation methodologies, in particular, Design Thinking. The workshops consisted of immersion in these tools applying them to their real challenges. The final goal was to pick and develop two ideas until building a prototype to test with the end customer.
Thanks to workshops, employees were given adequate tools so, at the phase of product or service creation, they put the user in the center of all the experience. Would you like to know more about Empowerment?