Have you ever entered a public organization’s website and not known how to access the content you are interested in? The complexity of the content of the websites of public organizations often makes it difficult to understand and navigate them. We have carried out a project to improve the usability of the web environment of a public company in charge of promoting economic development in an area of the national territory.
A public company has been growing for a long time in an organic and unorganized way, which is affecting them strategically and, at the same time, is being reflected in their website.
Redesign their website based on the generation of ordered scalable structures. How could we align the team so they can communicate better?
Rebuild the way the organization is perceived, helping them to get a global and organized view of their purpose and main functions.
We divided this project into two main stages. During the first stage, we focused on the client’s home page and took the opportunity to align the team, put order and offer new solutions that would work transversally within the organization. For this first phase, we relied on the Design Thinking methodology, which is more suitable for the creation of user-centered ideas. Once the foundations of the project were established, we were able to use our own agile design methodology to make rapid progress in the design of the satellite pages of the main website.
During the process, we came across a website that displayed the inner workings of a company that was poorly organized and used to complex technical, legal and juridical language. Together with the client, we carried out different mapping sessions in which we defined and prioritized who their users were and what services or information are offered on the web to each of them. Once we were clear about the objectives of the project,we made proposals that we then contrasted with the team and its users, giving them the opportunity to contribute and co-create the final result. To finalize the design of the homepage, we built a navigable mockup that determines the look & feel and the navigation flow within the website.
At the end of this phase, we delivered an outline of the web information architecture, a navigable mockup, a web style book and templates to add new content to the website while maintaining the homogeneity of the content and facilitating the client’s work.
By establishing a solid design basis and an orderly information structure, we were able to develop the second stage of the project in a very agile way, carrying out the design of several satellite websites in less than 2 months. The speed in the design of the other sites has been thanks to the application of weekly design sprints. These sprints allow us to keep a weekly control of the project, offering flexibility and security. At the end of each week, we give tangible results to the client so that they can make confident decisions in short periods of time. Applying an agile methodology to a project with a solid design foundation allowed us to define the design of the satellite pages in a matter of weeks.
At Thinkers Co., once we have clearly determined the current challenges and have understood the opportunities, we develop creative brainstorming and ideation sessions in teams to generate and build initial ideas.
With these initial ideas and rapid prototyping, it is important to begin to test the potential solution with stakeholders to see if it really meets their needs and adds value to their day-to-day lives. Based on their feedback, we evolve and adjust the ideas to achieve possible solutions to the challenge or opportunity and define the way forward.
Knowing the needs and motivations of your users is essential...
It is a method for generating innovative ideas that focuses its effectiveness on understanding and providing solutions to the real needs of users. It comes from the way product designers work. Hence its name, which literally translates as "Design Thinking", although we prefer to translate it as "The way designers think". It is, in short, a change of perspective from designing FOR people to designing WITH people.
It is a working method that aims to increase the chances of success when a project comes out of the paper and begins to be realized, eliminating everything useless and inadequate. The idea is to adapt the product to what the market demands and not to our own vision, which is the best way to launch something new. To do this, we must focus on the customer's needs, relying on their feedback to modify the product until the final version is developed.
It is a set of methodologies for developing projects that require speed and flexibility to adapt to changing industry or market conditions, leveraging those changes to provide a competitive advantage. The main characteristic of the principles and values underlying agile methodologies is to be able to deliver quickly and continuously. In other words, the project is "sliced" into small chunks to be completed and delivered in a few weeks. In this way, if a change is needed, it is made only in the part involved and in a short period of time.
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