Is creativity everything when it comes to generating new ideas?
Rafael Zaragozá - Co-founder and Creative Director at Thinkers Co. - tells us in this TEDxTalk several key factors in the generation of ideas.
The most important element, if we rely on the Design Thinking methodology, is to place your user at the center of ideation, in this way, the solutions that are believed will bring real value. On the other hand, it is essential to always keep the focus on the challenge to be solved. And as a final point, there are plenty of creativity techniques available for generating ideas.