SD, CX, UX, UI, and IxD. Have you heard them before?
These 5 concepts are very interrelated, so much that sometimes we use indistinctly one term or another. But do you know what each one refers to? What are their connection points? And their differences? In this post, you will discover it.
Let's start with their common points.
Before explaining each of these expressions you should know that they all adopt a user-centered approach
. Furthermore, they bet on the quality of the product and service as a fundamental piece of success
Now you know this first premise, let's meet the meaning of each:
SD | Service Design
The Service Design, or SD, is the multidisciplinary activity of planning and organizing: people, infrastructure, communication, and materials that make up a service
, to improve its quality and the interaction between the brand, employees, and consumers. It works not only from the perspective of the user but also from the organizational point of view, therefore it takes into account the interactions through all channels and points of contact.
Work on how, when and where to provide a service. It's more than just building experience or building a brand. SD covers all the behind-the-scenes activities that allow the experiences to run as planned to improve overall customer satisfaction and the operational efficiency of the company
When commercializing a new product or service, it is important to analyze and understand how it affects customers throughout their journey
to achieve a positive CX. This exercise is usually synthesized through the Service Blueprint
tool that allows us to clearly visualize the actions performed by the client, the points of contact with the company and the back or support actions.
#CX #operationalmodel #planning #organising #designthinking #infrastructure #workflows
CX | Customer Experience Design
Customer Experience Design, or CX, refers to the experience of a customer with a company or brand, at all points of contact
. A point of contact is any way by which a customer can interact with a brand, from making a purchase, to using a product, to seeing their ads. The design of CX focuses on creating an optimal experience for customers at all these points of contact. The perception of the client in each iteration affects their behavior and drives prescription and brand loyalty.
A very used tool to approach the experience is the Customer Journey Map
. With it, we get a complete idea of the "trip" of the client. This map tells the story of the client from his own point of view, what happens and what he feels at each of the points of contact. It also helps us identify pain points
in your experience to address them.
CX is a broader concept than the UX, although sometimes they are used equally. The CX adopts a more business vision, focusing on areas such as advertising campaigns, customer service, and brand consistency.
#customerservice #advertising #brandreputation #brandequity #sales #pricing #productdelivery #marketing #packaging #automation #tech
UX | User Experience Design
User Experience Design
, or UX, covers the traditional human-computer interaction (HCI) design and extends it by addressing all aspects of the end user's interaction with the company, its services, and its products
It focuses on making the overall experience the best possible emotionally, socially, culturally, psychologically, and physically. It seeks to enhance user satisfaction through the improvement of usability, accessibility, and pleasure provided by the interaction between the user and the product/service.
Take into account and empathize with the human motivations and needs
of our user is vital to generate good solutions, products or services that satisfy you.
#usability #useresearch #informationarchitecture #understanding #learning #visualhierarchy #usertesting #dataanalysis #sitemap
UI | User Interface Design
According to the Interaction Design Foundation, User Interface Design, or UI, is the process of creating interfaces in software or equipment with a focus on appearance or style
. We seek to create interfaces that users find easy to use and pleasant. The design of the user interface generally refers to graphical interfaces but also includes others, such as those controlled by voice.
The User Interface Design brings together concepts of Interaction Design, Visual Design, and Information Architecture.
It involves selecting the correct interface elements, such as text, buttons, text fields, color-coded lists, etc., for the task that the user is trying to perform and organizing them on the screen
in a way that is easy to understand and use. The goal is to make the user's interaction as efficient and simple as possible.
#disposaldevices #deskbuttons #componentsdevelopment #informativecomponents #usercommands #inputdevices #contents #design
IxD | Interaction Design
The IxDA (Interaction Design Association)
considers that Interaction Design, or IxD, defines the structure and behavior of interactive systems
. Interaction designers work to create meaningful relationships between people and the products and services they use, from computers to mobile devices through all kinds of devices or equipment.
Interaction means the communication, action, relationship, or reciprocal influence between the user and the product to achieve an objective within a context
Nowadays, users are familiar with the use of interfaces and how some of their elements work. As designers, we can be consistent and predictable with patterns already popularized and established to facilitate the creation of tasks, efficiency, and user satisfaction.
#informationarchitecture #communicationdesign #usability #humanfactors
#sound&motion #tech #ergonomics #contentstrategy #provideinformation
UX focuses on the design of a single point of contact, CX organizes all points of contact through all channels, and SD considers all channels and points of contact, but also from an organizational perspective.
On the other hand, we could say that UX is what a user feels about the applications, UI is what, where and how the elements work in the applications, and IxD is how the user and the application interact with each other.