We all like to be part of projects with soul. Initiatives that defend our values and with which we can collaborate in different ways. At Thinkers Co.
, we organized the Hackday #RetoSave
, which had precisely that objective: in a constantly changing context and riddled with uncertainty, we aspired to create business ideas for Save The Children Spain
, aiming to generate incomes to carry out their projects.
During one day, 30 participants were developing ideas in a creativity workshop through Design Thinking
methodology. Techniques such as Brainwall, User Test
, and Persona
tool, helped solve the #RetoSave
. “All the ideas could be applied and solve many challenges we are facing while move towards our objectives” explains Miguel López Henche of Save The Children.
However, the winning idea
was an online personal ranking service. Through digital visual elements, the participant would show their followers, their participation and honorary profits. “The point is to create a win-win relationship with young people, thus the goal for Save The Children is to develop a product that generates added value
for the people who participate and contribute to their cause”, Víctor Manuel Giorgana, member of the winning team.
This kind of initiative helps the NOGs to leave their comfort zone
and their daily problems, favoring a real change in their action plans. All thanks to Design Thinking methodologies
focused on finding solutions to help those who needed the most.