New trends of users

Slow Internet

BlogSlow internet.New trends of users.
A tool has crept into our world: the social network. It has caused a real catharsis in our day-to-day lives. The ability to communicate on the spot, to share “everything”, is generating new behavioral changes, some for the better, and others for worse.

The Internet has completely changed the way we relate. This cybersociety is characterized by hyperconnection, and its prodigal are social networks. New patterns have appeared: our focussed interest, our change from “conversation to connection” or so-called “alone but together” situations, it is said, connected by our devices, but never physically.

Increasingly, networks become “intelligent listeners”, deceiving ourselves and believing that people pay attention to us when, actually, only the network is collecting ideas. The devices are becoming our best friends, creating a dangerous feeling of companion.

We have more faith in technology than in people.

The network offers something very important to our primitive brain:

  • Be attentive only to what interests us.
  • Be always heard.
  • The feeling of never being alone.

However, it does not always happen. The network satisfies our emotions, but we do not know how to manage it, that is when conflicts appear.

…the drug satisfies your endorphin levels, but it causes your complete uselessness when it comes to managing your pleasure, creating a dangerous addiction.


Slow Internet is a way of seeing networks in a healthy and intelligent way. We do not pretend to take a step back as a romantic vision before the irruption of the networks. It is not.

We intend to create a healthy symbiosis of this technology. Can we apply design thinking to do it? Yes, we can devise meta-tools to manage this technology with some objectives:

  1. Generate concepts to learn to be alone, cultivate the ability to get bored and reflect on the noise of the network.
  2. Create ideas / spaces to build real and tangible relationships, far from the superficial and ephemeral ties that technology gives us.
  3. Learn to manage our time in the network, not spend half a life connected to a false illusion.
  4. Begin to generate filters to find what we really want, avoiding the drifts of information.

All this encompasses the idea we have in Thinkers Co. about the Slow Internet. We must control the tool before it dominates us.

Published at 12/04/2018

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