Design Thinking for projects with soul
During one day, 30 participants were developing ideas in a creativity workshop through Design Thinking methodology. Techniques such as Brainwall, User Test, and Persona tool, helped solve the #RetoSave. â€śAll the ideas could be applied and solve many challenges we are facing while move towards our objectivesâ€ť explains Miguel LĂłpez Henche of Save The Children.
We aspired to create business ideas for Save The Children Spain, aiming to generate incomes to carry out their projects.
However, the winning idea was an online personal ranking service. Through digital visual elements, the participant would show their followers, their participation and honorary profits. â€śThe point is to create a win-win relationship with young people, thus the goal for Save The Children is to develop a product that generates added value for the people who participate and contribute to their causeâ€ť, VĂctor Manuel Giorgana, member of the winning team.
This kind of initiative helps the NOGs to leave their comfort zone and their daily problems, favoring a real change in their action plans. All thanks to Design Thinking methodologies focused on finding solutions to help those who needed the most.
Published at 11/02/2018