There is no glory without challenge In the movie "The Galactic Hitchhiker Guide", aliens of superior intellect design and create a supermachine that helps them understand the mystery of life. After building this supercomputer,…
Design Thinking adapted to industrial sector. The following case refers to a Spanish multinational dedicated to the design, development, manufacture, and distribution of complete solutions of high-quality bearings for the automotive market.The company is…
Improving Employee Experience by training The next case is about Securitas Direct, a security company with more than one million customers and active in more than ten countries in Europe and South America.The project…
Agile UX
It is a set of methodologies for developing projects that require speed and flexibility to adapt to changing industry or market conditions, leveraging those changes to provide a competitive advantage. The main characteristic of the principles and values underlying agile methodologies is to be able to deliver quickly and continuously. In other words, the project is "sliced" into small chunks to be completed and delivered in a few weeks. In this way, if a change is needed, it is made only in the part involved and in a short period of time.
Design Thinking
It is a method for generating innovative ideas that focuses its effectiveness on understanding and providing solutions to the real needs of users. It comes from the way product designers work. Hence its name, which literally translates as "Design Thinking", although we prefer to translate it as "The way designers think". It is, in short, a change of perspective from designing FOR people to designing WITH people.
Lean Startup
It is a working method that aims to increase the chances of success when a project comes out of the paper and begins to be realized, eliminating everything useless and inadequate. The idea is to adapt the product to what the market demands and not to our own vision, which is the best way to launch something new. To do this, we must focus on the customer's needs, relying on their feedback to modify the product until the final version is developed.
